Strategy

Türk Telekom's Strategic Priorities

CORE SERVICES

Growth and digitalisation in the business lines

Pioneer in Turkey’s digital transformation

Strong growth and leadership in fixed broadband with a focus on fiberisation

High quality / high speed internet access

Priority in gaining revenue market share in mobile

Intensified subscription relationship with households through increased access lines and inclusive product portfolio

Leading digital TV/OTT platform

 

CUSTOMER FOCUS

Redefining the customer experience

End to end redesigned and digitalised best in class customer experience

Customer oriented, agile working models

Personalised offers and contents

 

EFFICIENCY

Improving efficiency with digitalisation and new operational models

Digitalisation and virtualisation

Effective cost control and disciplined capital management

Improved organisation and lean technology

 

NEW INCOME AREAS

Growth in new areas supporting our main businesses lines

Next generation 5G solutions and international collaborations

TV/OTT and ICT/Cloud investments

Accessible cloud/IT/IoT services

Large scale IT projects

Venture capital initiatives

Fintech solutions