Corporate Social Responsibility
Corporate Social Responsibility Projects
At Türk Telekom, while leading Türkiye’s digital transformation, we continue to develop corporate social responsibility projects that focus on sustainable development. Guided by our philosophy of “technology that improves the future,” we continue our efforts based on the principles of equal opportunity and accessibility for all.
In addition to our technology- and innovationdriven products and services, we consider it our responsibility to improve access to information for individuals who face economic, social, regional, or physical barriers to equal participation in society. In this context, we aim to turn technology into a force for social good that adds value to people’s lives.
We contribute to the United Nations Sustainable Development Goals, particularly in the areas of supporting quality education and reducing social inequalities through our corporate social responsibility initiatives. Within this scope, projects implemented at the national scale in line with our “Türkiye is Worth All Our Efforts” approach include:
• 100th Anniversary Libraries, Technology, and Education Support
• Life is Simple on Digital
• Günışığı (Sunshine)
• Books on the Phone
• Accessible Theatre
• Smartex Smart Exercises
• Accessible AKM
Additionally, we contribute directly to local development through social responsibility projects implemented at the local level in Türk Telekom Provincial Directorates.
100th Anniversary Libraries, Technology, and Education Support Project
At the beginning of 2024, we launched the “100th Anniversary Libraries, Technology, and Education Support Project” in collaboration with the Turkish Red Crescent and our subsidiary Sebit to support students affected by the earthquakes in the region.
Through the project, we provide technology and educational support to the 100th Anniversary Libraries established in container cities, contributing to the education of students in the region—especially those preparing for high school and university entrance exams.
In 2024, we delivered technology and education support to 11 libraries located in Adıyaman, Gaziantep, Hatay, Kahramanmaraş, Malatya, and Osmaniye. We made Sebit’s AI-powered educational tools—Vitamin LGS and Raunt— available to students, including their printed book sets and digital products offering personalised smart study programmes for exam preparation. We also organised pre-exam motivation workshops for students preparing for high school and university entrance exams and for their parents.
As a result, over 55,000 students benefited from the 11 libraries throughout 2024.
Life is Simple on Digital Projects
In partnership with the Union of Chambers and Commodity Exchanges of Türkiye (TOBB), the United Nations Development Programme (UNDP), and the Habitat Association, we launched the Life is Simple on Digital project to support Türkiye’s digital transformation by enhancing women’s digital competencies and enabling their more equal participation in social life.
Since its inception in 2019, the project has reached 30,000 women in total. In 2024 alone, we delivered digital literacy and digital marketing training to 15,000 women across Türkiye via face-to-face and online channels.
In this phase of our project, we prioritised women entrepreneurs affected by the earthquakes. As a result of the mentoring and grant programme, 20 women entrepreneurs—12 of whom are from the earthquake-affected region—were awarded grants.
According to the 2024 social impact study, each investment unit in the project generated 3.09 units of social value.
Günışığı (Sunshine) Project
Since 2014, we have implemented the Günışığı (Sunshine) project in partnership with the Engelsiz Yaşam Derneği (Association for Barrier-Free Living) to raise awareness of preventable blindness and visual impairment. The project enables children diagnosed with low vision to receive early intervention training, helping them develop their remaining vision and continue their education alongside their nondisabled peers in mainstream schools.
In 2024, we focused on expanding the use of the TahtApp application, which was developed under the Günışığı project to support low-vision students in inclusive classrooms. With the support of our Regional Directorates, we completed installations in 45 new schools across 14 provinces, making TahtApp accessible to more students. As of 2024, 105 students with low vision are benefiting from TahtApp in 100 schools across 25 provinces.
As part of the project, we organised 12 online training sessions where students with low vision, their families, and educators were able to share experiences and engage with experts. Additionally, we delivered awareness seminars to educate families, teachers, and peers about the challenges faced by low-vision students and their learning needs.
Books on the Phone Project
With “Books on the Phone,” Türkiye’s first phone-based audiobook service, launched in 2011 for visually impaired individuals, we continue to be the voice that brings books to them.
In 2024, the Books on the Phone app supported the equal participation of visually impaired individuals in daily life through thousands of audiobooks and features such as real-time audio news access, described artworks, currency recognition, and medicine barcode scanning.
As part of the project, we organised voiceover workshops for Türk Telekom employees and other volunteers to expand the audiobook library available to visually impaired users.
During Disability Awareness Week, we hosted a described art session at the Atatürk Cultural Centre (AKM), where we are the main sponsor, allowing art enthusiasts who are visually impaired to experience iconic artworks through audio description.
By the end of 2024, the app had been downloaded a total of 64,593 times.
The Kitaplara Ses application, which was developed by Türk Telekom to facilitate the vocalisation of books by volunteers, was downloaded 72,289 times in total to help visually impaired individuals access more audiobooks.
Accessible Theatre Project
In partnership with the General Directorate of State Theatres and Istanbul State Theatre, we launched the Accessible Theatre project in 2024 to improve access to cultural events for individuals with visual and hearing impairments. As part of the project, we provide real-time captioning, live audio description, and guided stage tours at State Theatre performances held at the AKM, where we serve as the main sponsor, making the theatre experience accessible to visually and hearing-impaired audiences.
Through this project, we enable visually impaired art enthusiasts to experience theatre in full detail by providing live audio description of non-verbal visual elements—such as setting, time, characters, and silent scenes—delivered in real time between dialogues. In addition, before the performance, we organise a special guided stage tour that describes the set and allows visually impaired visitors to explore props, costumes, and set pieces through touch where appropriate.
For audience members with hearing impairments, we provide real-time subtitles to ensure full access to the dialogue and storyline.
Over the course of 2024, we welcomed nearly 300 audience members from associations for visually- and hearing-impaired individuals, schools for the visually impaired, and disability support units at universities to these accessible performances.
Smartex Smart Exercises
At Türk Telekom, we support individuals with dyslexia through the Smartex Smart Exercises app, which is designed to ease the learning challenges caused by language-based learning disorders.
As Türkiye’s first and only app of its kind, Smartex Smart Exercises features 50 different cognitive activities and more than 300 exercises, enabling children with specific learning disabilities to meet their educational needs at their own pace and in line with their preferred learning methods. The app is available free of charge and includes modules on dyslexia, dysgraphia, dyscalculia, and speech and language disorders.
We also carried out a public awareness campaign leveraging the unifying power of sports to increase understanding of dyslexia in society. On 8 October, World Dyslexia Awareness Day, Türk Telekom basketball players took the court during a game against Galatasaray wearing jerseys printed in the specially designed “Dyslexia” font and carrying a banner that read “Türk Telekom on the Court for Dyslexia Awareness,” drawing attention to the learning challenges associated with dyslexia.
EyeMo Project
We developed a new software that enables computer use through eye movement to support individuals who cannot use their hands due to neuromuscular conditions such as ALS and paralysis. As part of our pursuit of innovative solutions, we obtained a patent for the software developed through our R&D efforts and continued working on its productization and launch under the name of EyeMo.
The software enables users to control a computer and connected devices—such as lights, air conditioning, and televisions—using only eye movement, without for additional hardware like glasses or external cameras.
Accessible AKM
By supporting accessibility in culture and the arts, we continue to transform the Atatürk Cultural Centre (AKM), where we serve as the main sponsor, into an inclusive space through projects that harness technology for social good. In 2024, we continued our efforts to make AKM—a key hub of culture and the arts—an accessible venue through tailored services that remove barriers.
Our free mobile app “Sesli Adımlar” (Audio Steps), was developed as a navigation tool for visitors with visual and hearing impairments. It enables them to move independently throughout all indoor and outdoor areas of the AKM.
In 2024, through our Accessible Theatre project—run in cooperation with the General Directorate of State Theatres and Istanbul State Theatre—we made performances at the AKM accessible to visually and hearing-impaired audiences using real-time subtitles, guided stage tours, and live audio description.
To help establish AKM as a centre for inclusive living and promote broader awareness of accessibility, we organise various events and workshops throughout the year.
Awards We Received in 2024 for Our CSR Projects
We once again demonstrated our commitment to social benefit and sustainability by receiving numerous prestigious awards for our corporate social responsibility projects in 2024.
Projects Leading the Sector
In line with our vision to lead Türkiye’s digital transformation, we carry out more than 100 sponsorship projects each year in areas such as technology, entrepreneurship, innovation, digitalisation, cybersecurity and cloud solutions. Through these projects, we not only support the sector’s development but also contribute to Türkiye’s digital future.
We aim to strengthen our country’s technological vision through sponsorships of industry collaborations and entrepreneurship events to promote the growth of technology-driven ventures. By supporting the entrepreneurial ecosystem, we encourage innovation and actively participate in Türkiye’s technological transformation journey.
Atatürk Cultural Centre Main Support
We carry out our sponsorship activities with a strategic perspective in line with our mission to contribute to our country’s cultural, social, and economic development. We form strong partnerships that turn technology into a force for good and benefit, by channelling our expertise in advanced technology into projects that serve our national culture.
With sponsorships spanning culture, arts, sports, science, technology, and entrepreneurship, we focus on supporting projects that contribute to Türkiye’s future. We are proud to be the main sponsor of the Atatürk Cultural Centre (AKM), one of Türkiye’s most important cultural and artistic institutions. We recognise culture and arts as core national values. In line with this vision, we support AKM, one of Istanbul’s iconic landmarks, in collaboration with the Ministry of Culture and Tourism.
By lending our name to the opera hallmarked by AKM’s iconic red sphere, we continue our efforts to create a life that is accessible for all. Since its opening, the Türk Telekom Opera Hall has welcomed more than 5.5 million art lovers through concerts, ballet and opera performances, theatre productions and many other events.
Sponsorships that Create Value at Every Corner of Society
We continue to make a difference through our support for events that enrich culture, the arts, and social life. As part of the Culture Route Festival—launched by the Ministry of Culture and Tourism to enhance Türkiye’s global brand value—the Türk Telekom OpenAir Stage at AKM hosted popular music performances, stand-up comedy acts, and film screenings. The Türk Telekom Opera Hall featured a wide range of performances, while the Türk Telekom Lounge hosted interviews and workshops with prominent cultural figures. The most captivating moments captured by photography enthusiasts were showcased at the “FotoMaraton Beyoğlu with Yaay,” bringing art lovers and creators together. In 2024, we welcomed 145 thousand visitors to AKM as part of the Culture Route Festival.
With Türk Telekom Prime, we brought the spirit of festivals to a wider audience through large-scale events such as the Coffee Festivals held in Istanbul and Ankara in 2024, breathing new life into city life.
Türk Telekom’s Support for the Unifying Power of Sports
We believe in the unifying and inspiring power of sports. For many years, we have supported various sports, particularly football and basketball, and have implemented projects that bring technology to the field. With initiatives such as Smart Stadium projects, fan packages, the VAR system, and the SemiAutomated Offside Technology, we are contributing to the future of football and integrating new technologies into the game. Within this scope, we continue our longstanding support for Turkish football through our role as Technology Sponsor of the Trendyol Süper Lig.
Supporting Para-Athletes Across Multiple Disciplines
Our commitment to supporting sports and athletes extends to para-sports, where we continue to support athletes with determination and pride. In partnership with the Turkish Sports Federation for the Physically Disabled, we serve as the main sponsor of the national teams across 22 different branches, including the National Amputee Football Team, contributing to the development of Turkish para-sports.
Thanks to our partnership with the Turkish Special Athletes Sports Federation, we continue to support thousands of athletes with Down syndrome, autism, and mental disorders across 730 clubs and 15 different sports disciplines as the main sponsor of the national teams.
In 2024, our supported para-athletes proudly represented Türkiye on international platforms, winning one silver and two bronze medals at the Paris Paralympic Games.
E-sport Projects
At Türk Telekom, we are investing in the future of e-Football with a value-driven approach that reflects our pioneering role in digital transformation. As title sponsor and official broadcaster of the e-Super League, e-Türkiye Cup, and e-Super Cup—organised for the first time by the Turkish Football Federation—we are contributing to the e-Football ecosystem.
Through our GAMEON brand, we partnered with Eternal Fire—Türkiye’s first international esports team, known for its success in the global esports world and high rankings in games such as CSGO, PUBG, and Valorant.
We continue to support the globally-popular game Valorant and the broader esports ecosystem. In this context, we support esports fans in Türkiye by serving as the communications sponsor of the Valorant Challengers Türkiye League.
Safe Access to the Internet
In compliance with the regulations of the Information and Communication Technologies Authority (ICTA), we activate every new fixed internet and mobile subscription with the Safe Internet Family Profile by default. This regulation, which applies to all operators, is designed to ensure that internet users enjoy a safe online experience.
Special Tariffs for People with Disabilities
By with the relevant ICTA regulations, we offer our customers exclusive tariffs for individuals with disabilities. This practice, which is mandatory for all operators, ensures that everyone can benefit equally from the digital world through accessible communication solutions.
Digital Solutions in Education: Jet Ders (Jet Lessons)
At Türk Telekom, we continue to develop innovative solutions for students to fully harness the opportunities offered by digitalisation in the field of education. Our new digital education product, Jet Ders, helps middle and high school students address academic gaps by providing them educational support. Aimed at improving student performance in written exams as well as in preparation for LGS and YKS exams, the platform offers comprehensive content that helps make digital education more accessible.
We believe that everyone has the right to access information and stay connected in the digital age. At Türk Telekom, in line with our accessible communication and digital inclusion goals, we continue our investments to reach every corner of Türkiye and make a significant contribution to the digitalisation process of our country with these investments.
While providing telecommunications services across a vast geography, we also implement strategic investments to deliver the same level of service in rural regions as well as the densely populated areas. These efforts make a meaningful contribution to the country’s economic and social development and establish us as a key player in Türkiye’s digital transformation journey. As of the end of 2024, we hold a 75% share of Türkiye’s wholesale fixed broadband market and a 54% share of the retail fixed broadband market.
An Inclusive Approach to Digital Access
We continue our efforts to increase fixed internet penetration to ensure equal access to information and digital services for everyone. As of 2024, fixed internet household penetration in Türkiye has reached 77%, up from just 44% in 2015. This progress clearly demonstrates how our investments have enhanced digital inclusion and access opportunities over the years.
One of the most critical components of this transformation is the transition from copper networks to fibre infrastructure. According to the fourth quarter 2024 report by the Information and Communication Technologies Authority (ICTA), out of Türkiye’s total fibre network spanning 605 thousand kilometres, 475 thousand kilometres have been built through Türk Telekom’s investments. This clearly reflects our leading role and responsibility in Türkiye’s fibre transformation. As of 2024, 89% of our total fixed internet subscribers are on fibre packages—up from just 18% in 2015.
While strengthening our fibre infrastructure, we optimise energy consumption across our network to minimise our environmental impact. Through these efforts, we support not only technological progress but also sustainable digitalisation.
Digitalising Every Corner of Türkiye
We continue to invest in expanding internet penetration and increasing connectivity across the country. Unlike our competitors, we prioritise investments in regions with lower penetration rates, focusing on enhancing digital inclusion nationwide.
According to 2023 data from TURKSTAT (the Turkish Statistical Institute), Türkiye’s annual per capita GDP stands at 13.2 thousand USD, with only 13 out of 81 provinces exceeding this average. While we have expanded our fibre network across all 81 provinces, the closest competitor’s fibre coverage is limited to just 28. The SEGE-2022 (Socio-Economic Development Ranking Survey) Report, published by the Ministry of Industry and Technology of the Republic of Türkiye, enables us to measure our performance in providing connectivity to less socio-economically developed regions in greater detail.
When we divide all 81 provinces into three segments -high, medium, and low -based on annual GDP per capita, we observe that we reach the regions with lower purchasing power more effectively than all other players.
Accessible Communication and Digital Inclusion
By delivering digital services to regions with lower purchasing power, we contribute to equal opportunity across every corner of the country. In line with the socio-economic development index, we have significantly expanded our fibre infrastructure in regions identified as less developed. While our network reached 671 thousand households in 2020, this figure has grown to 1.1 million households as of 2024.
Through these efforts, we have not only strengthened our technological infrastructure but also reaffirmed our commitment to narrowing the digital divide. In particular, we have continued to support individuals living in socio-economically disadvantaged areas by facilitating their access to information and enabling their inclusion in the digital world.
These investments both contribute to economic development and reflect our mission to enhance access to technology across every region of Türkiye.
Inclusive Connectivity Through Innovation and Technology
At Türk Telekom, we continue investing with a strong commitment to enhancing digital inclusion across Türkiye. As a major player in the mobile market, we are expanding our coverage not only in major urban areas but also in less socio-economically developed districts. This effort directly supports our goal of narrowing the digital divide. We have increased our population coverage rate in these regions from 76% in 2020 to 99% by 2024, once again demonstrating our dedication to social investment.
To enhance our mobile coverage area, we have added 4.9 thousand new base stations over the past four years, while also significantly increasing the capacity of our existing infrastructure. This strategic expansion led to a 194% increase in mobile network traffic, effectively addressing our users’ growing data demands.
In particular, by extending high-quality connectivity to economically disadvantaged regions, we have not only improved our technological reach but also made a valuable contribution to the development of the digital economy across the country.
Robust Experience in Information Technologies
Quickly adapting to the evolving technology landscape, we continue to diversify the services we offer in information technologies and digital transformation, further strengthening our position in the market. Closely following the growth trends in the ICT (Information and Communication Technologies) sector, we are building a strong ecosystem in areas such as IoT (Internet of Things), cybersecurity, digitalisation solutions, and cloud technologies. Within this framework, we support companies in accelerating their digital transformation processes across various sectors, guided by our commitment to sustainable service delivery.
Our tailored solutions across key sectors such as finance, energy, automotive, healthcare, manufacturing, and education enable us to deliver secure and highperformance digital transformation infrastructures for our corporate clients. With our customer-centric approach, we develop efficiency-enhancing solutions and provide services to both the private and public sectors, reinforcing our position as one of Türkiye’s largest corporate ICT service providers.
Future Technologies: Turnkey Solutions and 5G
Cloud-based services are one of the core components of the digital ecosystem, helping companies streamline their operations and gain a competitive edge. At Türk Telekom, we develop turnkey solutions by offering next-generation digital technologies to businesses across Türkiye, from smart city applications to professional service solutions.
With the acceleration of digital transformation, we are making pioneering investments in 5G and the Internet of Things. Our customised mobile and fixed communication services offer integrated solutions with next-generation technologies, helping accelerate the digital journey of our corporate clients. Through our 5G and IoT infrastructures, we support digitalisation across various industries and lead the transformation of business models.
As a pioneer in technology and innovation, we are committed to leading Türkiye’s digital transformation and providing best-in-class service to our customers. Our top priorities include expanding digital inclusion, making technology accessible to everyone, and building robust infrastructure for a more sustainable future.
Professional Service Solutions
We continue to drive digital transformation across the public and private sectors with next-generation solutions tailored to their needs. Through projects developed for Organised Industrial Zones (OIZs) and SMEs, we actively deliver the benefits of digitalisation. In the Muradiye OIZ, we launched an electronic security management system, and through the Turkish Ministry of National Defence’s “Joint Internet” project, we modernised the network infrastructure, delivering a more secure and manageable service framework.
As Türk Telekom, we also stand out with our projects that deliver operational efficiency for large-scale enterprises. We provide end-to-end solutions across a wide range of industries from the energy sector to manufacturing, healthcare to automotive.
Smart Cities and Digital Transformation
As pioneers of Türkiye’s digital transformation, we are leading the way in supporting the transformation of our cities into Next-Generation Cities. We continue to support local governments’ next-generation city initiatives and sustainability strategies with environmentally friendly and highly interactive municipal services. Our broad portfolio of smart city solutions strengthens the efficiency and operational processes of municipalities. Through projects that aim to mitigate the growing risks of climate change and enhance agricultural productivity through digitalisation, we are creating innovative green urban spaces with smart street furniture and delivering resource efficiency through smart lighting and irrigation systems. Guided by our vision of turning technology into benefit, we have implemented transportation projects that help reduce CO2 emissions, lighting initiatives that lower energy consumption, and information systems that reduce paper use, ultimately contributing to forest conservation.
In addition to all the value we deliver, we recognize that the transformation to next-generation cities begins with “people.” With this understanding, we embrace our social responsibility by supporting the development of skilled human capital, which is an essential step for building smart cities that are multi-dimensional and inclusive across the pillars of technology, sustainability, and people. In 2024, we became the main sponsor of Türkiye’s first “Smart City Certification Program” advancing education and knowledge sharing as part of our mission to lead the digital transformation of the country’s cities. We also contributed our expertise and insights to national efforts by participating in workshops organised by the Ministry of Environment, Urbanisation and Climate Change to help shape Türkiye’s Smart City Standards.
Electric Vehicle Charging Services
We are investing in electric vehicle charging infrastructure as part of our commitment to environmental sustainability and reducing carbon emissions. As the world takes significant steps toward reducing fossil fuel consumption and protecting the environment, we have taken a major initiative in this space by securing an Electric Vehicle Charging Network Operator license through TT Ventures.
Recognising the vital role electric vehicles play in reducing dependence on fossil fuels, we aim to promote the use of clean energy by offering environmentally friendly and sustainable charging solutions. Through these investments, we are committed to meeting the needs of electric vehicle users in a safe, sustainable, and eco-conscious way.
A Strong Partner Ecosystem
We pursue a robust partnership strategy to both strengthen the domestic technology ecosystem and boost competitiveness in international markets. Working with more than 400 partners, we offer a wide range of products, services, and solutions that accelerate digital transformation and support sustainable growth.
In 2023, we joined the partnership programs of global technology leaders such as Microsoft, HPE Aruba, RedHat, Fortinet, and Schneider Electric, focusing on strategic international collaborations. In 2024, we expanded this network even further, strengthening our partnerships with industry giants including Huawei, TP-Link, HPE, Palo Alto, Lenovo, Dell, and Nokia. Thanks to this robust partnership structure, we are able to deliver the latest technologies across a wide spectrum, accelerate digital transformation journey, and develop highly effective solutions tailored to customer expectations.
Simultaneously, our collaborations with local technology firms play a vital role in advancing Türkiye’s technological progress in line with national goals. The joint projects we develop to strengthen the country’s digital infrastructure and support domestic production contribute directly to the growth of both the industry and the economy.
At Türk Telekom, we continue to grow alongside our business partners, maintaining strong ecosystem management at both the national and international levels while delivering innovative solutions.
Fixed Broadband: Expanding Access to Reach More People
As part of our vision to enhance digital inclusion, we developed targeted campaigns to increase internet penetration in low-income districts in 2024. To ensure that economically disadvantaged individuals to access the digital world, we set a target to expand internet access by offering advantageous fixed broadband packages.
We helped ensure more affordable internet access for various customer groups through discounted packages offered to individuals with disabilities, their families, and the relatives of fallen soldiers and veterans.
We are also encouraging the use of our digital channels to make internet services more accessible. New customers applying for home internet online receive activation discounts, while our existing customers benefit from discounted rates when renewing their contracts. To maximise satisfaction and user experience, we also offer incentives such as gift vouchers or free access to digital services like McAfee and Muud to customers who prefer high-speed packages.
Throughout 2024, we ran extensive digital marketing campaigns to boost awareness and usage of our digital channels. In the second half of the year in particular, we increased our communication budget and frequency to reach customers through traditional channels and promote the benefits of our digital platforms, leading to a noticeable increase in digital traffic.
Exclusive Advantages in Fixed Voice Services
We offer a range of exclusive benefits in our fixedline telephone services for socially supported groups. Individuals with disabilities, veterans, and first-degree relatives of fallen soldiers are eligible for discounts on their chosen Türk Telekom home phone tariffs.
We also aim to enhance the quality of life for individuals with disabilities through digital solutions that promote participation in everyday life. The EyeSense app, designed for the visually impaired, uses the phone’s camera to provide audio recognition of nearby objects. Meanwhile, the Telefon Kütüphanesi (Books on the Phone) offers a range of helpful features, including audiobooks, currency recognition, audio drug information leaflets, and narrated visual art exhibits. These services are offered free of charge to all our subscribers.
We offer fixed voice services to our customers living in rural areas with KÖY and GAP Avantaj Tariffs as part of our regional tariffs. The KÖY Advantage Tariff is available to customers residing in locations officially designated as villages by the Ministry of Interior, while the GAP Advantage Tariff applies to customers living in the provinces of Adıyaman, Batman, Diyarbakır, Gaziantep, Kilis, Mardin, Siirt, Şanlıurfa, and Şırnak. We also offer special promotions for new subscriptions to improve customer access in these regions.
Digital Transformation and Inclusion in Mobile Services
We are making our mobile services more accessible in line with our focus on digital transformation. By expanding the range of mobile services offered through our digital channels, we provide more competitive offers than through other sales channels. For customers who apply for a mobile line via our website or the Türk Telekom app, we simplify the process by delivering their SIM cards directly to their address.
We offer bonus internet to customers who renew their contracts via the Türk Telekom app. In addition, we provide special discounts on postpaid tariffs for individuals with disabilities, veterans, and relatives of fallen soldiers. For prepaid users in these groups, we offer additional phone call minutes, internet data, and SMS benefits based on their package usage.
We also provide a dedicated customer service experience for these customers by prioritising them in our call centre and ensuring direct access to a customer representative. The Erişilebilir Yaşam (Accessible Life) Mobile App, specially developed for individuals with disabilities, offers solutions to everyday challenges and is available free of charge to users of all mobile operators.
Within the scope of regional campaigns, we offer discounted, special mobile tariffs in specific areas by accounting for the demographic structure of the provinces and customer needs. These campaigns are designed to give us a competitive advantage and also to effectively meet customer expectations. In provinces where we hold a leading market share, we carried out leadership communications aiming to strengthen the trust of our existing customers and to increase new customer acquisition.