AssisTT

Year of Establishment: 2007

Business Segment: Customer services and call center

Türk Telekom share: 100%

A Leader in the Call Centre Industry

Established in 2007, AssisTT stands out as one of Türkiye’s leading companies in customer experience management, backed by robust technological infrastructure and a highly skilled workforce. Serving a wide range of industries from telecommunications, media, and e-commerce to banking, insurance, healthcare, transportation, logistics, public services, and energy AssisTT continued to lead the sector in 2024 in terms of both workforce size and revenue.

In 2024, the company handled 232 million calls and delivered a total output of 688.4 million units, continuing to set itself apart with strategies focused on maximising customer satisfaction.

Digitalisation and AI-Powered Innovations

With a workforce of nearly 17 thousand, AssisTT is committed to shaping the future of customer experience, developing strategic approaches across all customer touchpoints. Thanks to its advanced technology infrastructure, the company delivers AIbased projects that effectively meet customer needs and expectations. In 2024, it expanded its portfolio by adding five innovative, in-house developed products, further simplifying customer interactions.

A key digital innovation was “Dönence (Tropic),” a workforce management application developed entirely in-house for the Turkish market. This innovative solution improves scheduling efficiency and stands out in the sector with features like automated planning and fair shift distribution.

A First in the Sector with Flexible Working Models: Entrepreneur Customer Representative

AssisTT enhanced its focus on employee experience by introducing groundbreaking new models in the industry. A first-of-its-kind model both in Türkiye and globally, the “Entrepreneurial Customer Representative” approach gives employees the flexibility to manage workflows via a single platform, choosing their own working hours and location, thereby nurturing entrepreneurial spirit.

This innovative model not only gave employees greater flexibility and autonomy but also optimised service costs, enabling more competitively priced call centre services for clients.

Leadership Recognised with Awards

In 2024, AssisTT’s success in customer experience management and its investments in technology were recognised with a series of national and international awards.

• BTHaber ICT 500 Research: First place in the “Call Centre Service of the Year” category
• IMI Conferences: “Best Technology” award for the Dönence application
• Van Chamber of Commerce and Industry: “Stars of Employment” award
• Brandon Hall Group Excellence Awards:
• Gold award for the Integrated Candidate Relationship Management Programme
• Silver award for the AssisTT Next Development Journey, Employer Branding, and AssisTT Winning Teams Training Programmes
• Bronze award for the Sales Multi-Skill Programme

Additionally, thanks to its ongoing investments in customer and employee satisfaction, AssisTT was once again awarded the “Great Place to Work” certification.