AssisTT

Year of Establishment: 2007

Business Segment: Customer services and call center

Türk Telekom share: 100%

Leader in the Customer Experience Centre Sector

Established in 2007, AssisTT stands out as one of Türkiye’s leading companies in customer experience management, backed by robust technological infrastructure and highly skilled workforce.

Offering end-to-end solutions in many sectors such as telecommunications, media and communications, e-commerce, banking, insurance, healthcare, transportation and logistics, public sector, and energy, AssisTT maintained its pioneering position in the sector in 2025.

Handling 168 million calls annually, AssisTT continued to make a difference in the industry with its strategies aimed at maximizing customer satisfaction.

AssisTT has positioned experience at the centre of its strategy by combining it with technology, in response to evolving customer expectations and the growing impact of technology across all areas of life, aiming to deliver feel-good experiences to its business partners. In line with its brand statement, “With pleasure”, AssisTT continues to enhance the experience it offers to its business partners.

Driven by its vision of designing tomorrow’s customer experience today, AssisTT offers end-toend solutions with nearly 12,000 employees while also developing strategic approaches across all customer touchpoints. Thanks to its robust digital infrastructure and AI-driven capabilities, AssisTT leads the industry and accelerates transformation by implementing innovative projects that meet its customers’ needs and expectations at the highest level.

A Local Solution That Makes a Difference in Workforce Management: Dönence

Dönence, AssisTT’s workforce management application developed for customer service operations, enhances efficiency in shift planning with AI-powered forecasting technology and enables more effective workforce scheduling.

This application, developed entirely in-house, stands out as one of the important steps in AssisTT’s digital transformation journey.

A First in the Industry with Innovative Business Models: Entrepreneurial Customer Representative

AssisTT continues to develop ground breaking innovative models in line with its approach that focuses on the employee experience. The “Entrepreneurial Customer Representative” business model, a first in Türkiye and worldwide, appeals to those who want to determine their own work location and hours, earn a good income, and most importantly, take their first steps into the business world as entrepreneurs, without being subject to the limitations of office life and fixed working hours. This innovative model enables employees to enjoy a more flexible work environment while optimizing service costs, allowing AssisTT to offer call centre services at more competitive prices to its customers.

Artificial Intelligence-Based Quality Assessment Process Automation Project: Artificial Intelligence-Based Quality Assessment

Thanks to the Artificial Intelligence-Based Quality Assessment project, Assist is increasing the number of calls reviewed and significantly improving the accuracy of scoring by automating the quality assessment process with artificial intelligence. Whereas previously 5 thousand calls could be evaluated manually per month, today 300 thousand calls can be analysed automatically. The quality assessment of an average 250-second call is reduced to as little as 6 seconds.

Contributing to a Sustainable Future with Renewable Energy Investment: Adıyaman Roof Solar Power Plant (SPP) Project

AssisTT considers environmental sustainability an integral part of its business practices and is taking concrete steps to reduce its carbon footprint through energy efficiency and renewable energy investments. The Adıyaman Roof Solar Power Plant Project, implemented within this scope, is one of the company’s important projects in the clean energy transition.
As part of the project, a total of 240 kWe Roof Solar Power Plant (SPP) with 452 panels was installed at the facility in Adıyaman. This plant, which is planned to generate 370,897 kWh of electricity annually, will cover the entire annual consumption of 303,348 kWh of the Customer Experience Centre in Adıyaman, while the surplus production will be utilized to contribute to the system.
With this investment, it is targeted that approximately 13% of AssisTT’s total annual electricity consumption will be met from renewable energy sources thanks to the Adıyaman SPP Project. This directly contributes to reducing fossil fuel-based energy use and lowering greenhouse gas emissions.
The Adıyaman Roof Solar Power Plant Project demonstrates AssisTT’s commitment to reducing its environmental impact. It also serves as an exemplary application in terms of promoting renewable energy investments, optimizing energy costs, and contributing to sustainable development goals.

A Leadership Journey Strengthened by Awards

AssisTT certified its success in customer experience management and its investments in technology with national and international awards in 2025.

Great Place to Work Europe 2025 - Europe’s Best Employers List
Great Place to Work Türkiye 2025 - Türkiye’s Best Employers List
Fortune 100 - Europe’s Best Employers List
Globee Awards 2025 - Silver award in the “Best Use of AI in Customer Service” category for Quality Assessment with Artificial Intelligence
Brandon Hall Group Excellence Awards Gold award for the Digitalization of HR Processes Project
Gold award for the Entrepreneurial Customer Representative Project
Gold award for the Artificial Intelligence Workshop
Silver award for the Volunteer Mentoring Program